Develop an understanding of marketing, advertising, communications, public relations, and sales through the guidance of alumni presenters.
The Marketing Communications and Sales Workshop includes project-based teamwork with final presentations. In addition to exploring career options within the industries, the workshop provides an excellent opportunity to learn from and network with successful alumni.
This workshop is required for the Certificate in Business Fundamentals.
Workshop Dates
Program: Tuesday - Wednesday, January 14-15, 2025
Sample Agenda
Day One: 9:00 am - 5:00 pm
- 9:00 - 11:00am Branding Overview
- 11:00am - 1:00pm Digital Marketing
- 2:00 - 5:00pm Public Relations
Day Two: 9:00 am - 5:00 pm
- 9:00am - 12:00 pm Sales Panel
- 2:00 - 5:00pm Final Presentations
*Sample agenda subject to change.
Instructors
Alumni professionals cover the various fields within Marketing Communications. Students work together throughout the workshop and present to a panel of alumni as part of the final project.
Registration
Due to capacity limitations, registration is currently limited to the Class of 2025. Students should reach out to Cassie Gevry for permission.
Classes of 2026-2028 should schedule a meeting during to create a plan for Certificate completion.